hono-surf-sporteco
Hono-surf-sporteco
HONO Surf arrives in stores: a look back at our feature in SPORTéco
We are pleased to share a new milestone in the development of HONO Surf with the publication of an article in SPORTéco, a leading media outlet in the sports industry.
This publication highlights our gradual arrival in specialized retail outlets and our desire to build a network of partners who share the brand's values.
Designed to last
Founded on a deep love for surfing, the ocean, and the great outdoors, HONO Surf develops surfwear inspired by nature and designed to sustainably support practitioners.
Our approach is based on a simple conviction: to offer clothing and accessories that combine style, comfort, and responsibility, through the use of organic, natural, or recycled materials and a transparent approach to production.
As Stéphanie Reboul explains in the article:
“At HONO, everything starts with the ocean. An infinite source of inspiration, but also a fragile territory to preserve.”
Developing a network of committed resellers
After its online development, HONO Surf now wishes to strengthen its presence in specialized boutiques that share its universe and values.
The objective is to build lasting partnerships with surf shops, concept stores, outdoor boutiques, and independent retailers sensitive to authenticity, quality, and environmental commitment.
To support its resellers, HONO Surf provides a dedicated professional catalog as well as various materials designed to showcase the brand's universe at the point of sale.
A commitment that goes beyond clothing
Beyond its collections, HONO Surf is concretely committed to ocean preservation.
The brand is a member of the 1% for the Planet movement and donates a portion of its revenue to associations working to protect marine environments.
This approach reflects our desire to develop a responsible brand, consistent with the values held by the surf community.
Thanks to SPORTéco
We warmly thank the SPORTéco editorial team for this feature.
This publication represents an important step in the development of HONO Surf and encourages us to continue our growth while remaining true to our convictions.
Are you a professional?
Would you like to distribute HONO Surf in your store or discover our reseller catalog?
Discover our professional space and our B2B catalog.
