HONO: independent, eco-responsible French brand.

At HONO SURF, surfing and riding aren't just a sport, they're a true philosophy of life. Inspired by the ocean and guided by strong values, our French brand of eco-responsible surfwear embodies a unique balance: Ride & Respect.

This means fully enjoying the waves and the freedom they offer, while respecting nature, other surfers, and the planet.

Ride: the art of living surf every day

"Ride" symbolizes the passion for surfing, for riding, but it's more than that; it's also a state of mind.

It's the pleasure of gliding on a wave, of feeling the power of the ocean.

It’s also a way of approaching life with simplicity, freedom, and authenticity.
At HONO SURF, we want to transmit this lifestyle through a collection that accompanies surfers and riders from water to city, remaining true to the spirit of surfing.

Respect: a deep commitment to the ocean and the planet

"Respect" is at the heart of our DNA. We believe it's impossible to celebrate the ocean without protecting it.
That's why we've made clear commitments:

100% of our products are organic, recycled, or eco-responsible.

We are a member of 1% FOR THE PLANET and, as such, donate 1% of our revenue to organizations working for the protection and preservation of the Oceans.

Our production is designed to limit our ecological footprint, prioritizing durability and transparency.

An committed French surfwear brand

As a French surfshop, HONO SURF embodies a local and responsible movement.
Choosing our brand means:

Supporting an independent French company.

Wearing clothing that reflects a positive and forward-looking philosophy.

Joining a community of enthusiasts who share the same values: a passion for surfing, riding, and respect for nature.

Ride & Respect beyond fashion

HONO SURF is not just about textiles. It’s a surf culture that advocates for a balance between performance, style, and ecological consciousness.

Wearing our clothes means showing your belonging to a community of surfers and ocean lovers who want to make a difference.

With HONO SURF, surfwear becomes much more than a look: it's a statement.
Ride & Respect is a commitment to a world where the passion for surfing, riding, and protecting the planet go hand in hand. 🌊

👉 Discover our eco-responsible surfshop and join the HONO SURF movement, a French brand that combines style, authenticity, and commitment to the oceans.

Vegan clothing, French men's clothing brand,French women's clothing brand.