Surfwear HONO: the French benchmark for eco-responsible, sustainable and committed surfwear
Surfing is not just a sport: it's a way of life, a deep connection with the ocean, a culture and a mindset based on freedom, nature and simplicity.
At the house ofHONO SurfWe chose to turn this passion into a concrete commitment by creating a range ofFrench surfwear, eco-friendly, organic and veganDesigned for all those who want to wear comfortable, durable and planet-friendly clothing.
Our mission is simple: to offer honest, transparent surfwear, produced in small batches and made to order to limit waste and overproduction.
Ethical and responsible surfwear, inspired by the ocean
HONO was born from a conviction: fashion must reinvent itself. Producing differently, consuming differently, and designing clothing that is more respectful of nature and the oceans. That's why our surfwear is based on carefully selected materials:organic cottonRecycled fibers, vegan fabrics, certified materials, and low-impact manufacturing processes. Each piece in our collection is designed to reduce carbon footprint while offering exceptional comfort, essential for surf enthusiasts, adventurers, or ethical fashion lovers.
Our clothing doesn't follow fleeting trends: it's created to last, to transcend seasons, and to accompany surfers before, during, and after their sessions. HONO surfwear is the perfect balance between contemporary design, lasting quality, and a strong environmental conscience.
A French brand that prioritizes quality and transparency
HONO is aFrench brandProudly committed to local and responsible production, we collaborate with French and European workshops renowned for their expertise and high standards. Each garment is madeon requestThis means we never overproduce. This virtuous cycle allows us to avoid waste, guarantee the quality of each part, and ensure a more humane and resource-conscious production chain.
By choosing HONO, you support an alternative to fast fashion and encourage a fairer model, where each product has a story, a meaning and a positive impact.
Men's surfwear: style, technical features and natural materials
The collectionmen's surfwearHONO was designed to accompany surfers, travelers, and outdoor enthusiasts. You'll find there...organic men's clothingDurable, comfortable, and designed for everyday or sports use:
ultra-soft organic cotton t-shirts
thick sweatshirts and hoodies made to order
recycled down jackets
responsible trousers and joggers
eco-designed technical jackets and clothing
vegan & recycled accessories
Our men's pieces are inspired by the world of surfing, but are also perfectly suited for a casual, urban, or outdoor style. Their cut, breathability, and durability make them essential for a lasting men's wardrobe.
Women's surfwear: elegance, durability and responsible comfort
OURwomen's surfwearIt is designed for surfers but also for anyone who wants ethical, soft, durable and versatile clothing. Made from natural materials, recycled fibers, vegan textiles: each product meets our high standards of quality and transparency.
You will find feminine, comfortable and minimalist pieces: oversized sweatshirts, organic t-shirts, recycled down jackets, technical clothing for days by the sea, or responsible accessories for a natural and refined style.
HONO women's clothing adapts to an active, sporty or casual lifestyle, while showcasing a simple and modern aesthetic.
On-demand manufacturing to limit environmental impact
One of HONO's key commitments lies in themade to orderUnlike the traditional industrial model that produces too much too quickly, we only manufacture what you order.
This allows us to:
avoid overproduction
significantly reduce waste
reduce our energy and water consumption
to offer a superior level of quality
to ensure responsible manufacturing at every stage
This slower, smarter and more respectful system makes it possible to create surfwear that makes sense, without compromising on style or performance.
Organic and vegan surfwear: clean and certified materials
The majority of our clothing is made frombiological materials, labeled and grown without pesticides or harmful products. We also use fabricsveganwithout any animal-derived materials or testing, and we favour recycled fibres when they are suitable.
Choosing organic and vegan surfwear means:
reduce water pollution
preserve the soils
reduce carbon impact
protect animals
wear clothing that is healthier for the skin
Our textiles are certified by the strictest labels, guaranteeing a high level of requirements and total transparency.
A brand committed to protecting the ocean
Because the sea is at the heart of our identity, HONO is a member of1% for the PlanetThis means that1% of our revenue is donated to associations working to protect the oceans and marine biodiversityEach purchase therefore directly contributes to supporting concrete ecological projects.
This is our way of giving back to the ocean some of what it gives us.
HONO's new surfwear: innovation, style and durability
Our collection is constantly evolving with innovative new pieces: more technical cuts, new recycled materials, optimized finishes, and natural colors inspired by the ocean and the coastline.new surfwear from HONOThey bring together the latest creations for men and women: durable, timeless and functional clothing for a life close to the sea, but also for everyday life in the city.
Discover our new organic t-shirts, vegan sweatshirts, recycled jackets, down jackets or responsible accessories.
HONO, a benchmark in sustainable French surfwear
By choosing HONO, you are opting for surfwear that is fairer, more responsible and more sustainable.
Our brand brings together:
of theecological materials(organic, recycled, vegan)
aFrench and European production
amade to order
Astrong commitment to the ocean
Amodern and timeless surfwear style
collectionsethical man and woman
HONO is not just a brand: it's a movement towards cleaner fashion, an engaged surf culture and a deep respect for nature.
