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sustainable x timeless surfwear

Experience the Ocean even out of the water.

❀ ORGANIC COTTON
⟲ RECYCLED MATERIALS
◉ 1% FOR THE PLANET MEMBER
1% of our turnover is donated to associations committed to protecting the Oceans.
- French brand -

Discover new arrivals from HONO, an eco-friendly French surf brand


Discover the latest creations from HONOin this collection, a French surf brandcommitted to more sustainable fashion. Our new arrivals include men's and women's surf clothing, accessories, and equipment designed from organic cottonand recycled materials.


The collection regularly evolves with new surf t-shirts, sweatshirts, technical jackets, surf ponchos, boardshorts, shorts, and accessories inspired by the ocean, travel, and outdoor adventure. Each piece is designed to offer comfort, durability, and freedom of movement while minimizing its environmental impact.

Responsible surfwear designed to last


At HONO, we believe that quality clothing should accompany its wearer for many years. That's why our collections prioritize durable materials, timeless cuts, and responsible manufacturing tailored for surf, nature, and outdoor activity enthusiasts.

Whether you're looking for technical clothing for your adventures, a practical surf poncho after a session, or a comfortable t-shirt for everyday wear, HONO's new arrivals feature the latest pieces developed by the brand.

Why choose HONO new arrivals?

  • Committed French surf brand
  • Organic cotton clothing
  • Carefully selected recycled materials
  • Eco-friendly men's and women's surfwear
  • Durable ponchos, jackets, and technical pieces
  • Style inspired by the ocean and outdoor lifestyle
  • Collections designed to last

Frequently asked questions about HONO new arrivals

What products can be found in HONO new arrivals?


The New Arrivals collection brings together the latest HONO clothing and accessories: surf t-shirts, sweatshirts, jackets, surf ponchos, boardshorts, shorts, technical pieces, and outdoor equipment.

Is HONO a French surf brand?


Yes. HONO is a French surf brand inspired by the ocean, travel, and outdoor activities. The brand develops durable clothing designed to accompany nature and adventure enthusiasts.

Are HONO clothes made from organic cotton?


HONO prioritizes the use of organic cotton as well as recycled materials to offer clothing that is more environmentally friendly and designed to last.

What is eco-responsible surfwear?


Eco-responsible surfwear refers to clothing inspired by the surf world, made from more sustainable materials like organic cotton or recycled fibers to reduce their environmental impact.

Are HONO new arrivals suitable for outdoor activities?


Yes. HONO collections are designed to support surfing, travel, hiking, outdoor activities, and daily life with comfortable, durable, and versatile clothing.

What are the advantages of a surf poncho?


A surf poncho allows you to change easily after a session while offering comfort, protection, and practicality on the beach or by the water.

Why choose clothing made from recycled materials?


Recycled materials reduce the consumption of virgin resources and contribute to a more responsible approach while maintaining performance, comfort, and durability.